Gasoline Magazine online consistently delivered big in 2011 with 3,125,005 web hits; 2,511,265 files viewed; 50,242 page views and 27,200 unique visitors. In 2010 we introduced Gasoline Magazine online for FREE viewing and had over 15,000 viewers look at each issue, including back issues from years previous. When advertising in Gasoline Magazine, you don’t just get advertising in our print issue, you also get online views and your ad is linked to your website or email. Additionally, our Gasoline Magazine Facebook site offers around 5,000 active friends and is expanding daily with new consumers who are interested in everything we mention. Gasoline Magazine’s Twitter account also reaches hundreds more motorcycle enthusiasts looking for great articles and products.
Reaching a wider audience and offers new content including current and back issues, products and behind-the-scene photos and videos, Gasolinemag.com complements our print magazine. If you want to increase sales, build awareness, increase your web site visitor numbers, and maintain repeat customers, www.gasolinemag.com will extend your ad campaign beyond the printed pages of the magazine.
We offer a wide range of advertising options to fit your budget and objectives. We feature plans such as: print ads coupled with online ads, Facebook announcements, and Twitter posts about your business, event or product.
Why Advertise in Magazines? Here are a few good reasons
1. Magazine advertising engages
Multiple studies show that consumers are more likely to find magazine advertising acceptable and enjoyable compared to advertising in other media. In addition, they find magazine advertising less interruptive.
2. Magazine advertising is considered valuable content
Consumers value magazine advertising, according to numerous studies. Starcom found that when readers were asked to pull ten pages that best demonstrate the essence of their favorite magazines, three out of ten pages pulled were ads. MRI data show that consumers trust and value magazine advertising. These studies’ findings reinforce the Northwestern University Magazine Reader Experience Study’s results, in which advertising-related experiences increased magazine usage.
3. Magazine advertising moves readers to action
More than half of readers took action on magazine ads or had a more favorable opinion about the advertiser, according to research from Affinity Research.
4. Magazine advertising improves advertising ROI
Multiple studies have demonstrated that allocating more money to magazines in the media mix improves marketing and advertising ROI across a broad range of product categories.
5. Magazine advertising sells
Dynamic Logic discovered that when comparing magazines, the Internet and TV, magazine advertising was the most powerful medium in increasing purchase intent. Magazines, in a media mix that included online and TV, contributed 67 percent of the total increase in purchase intent (9.0 percent of a total 13.5% shift).
6. Magazine advertising is relevant and targeted
Consumers consider magazine advertising more relevant than other media. With a range of titles that appeal to a wide variety of demographics, lifestyles and interests, advertisers can hone in on targets that fit their needs.
7. Magazines provide reach to the most desirable consumers
Across almost every demographic, the top 25 magazines outdeliver the top 25 TV shows. In addition, heavy magazine readers are likely to be among the highest spenders across most product categories.
8. Magazine audiences accumulate faster than you think—and with lasting impact
The average magazine accumulates approximately 60% of its audience within a month’s time. In addition, consumers refer to magazines multiple times, even saving them, giving advertisers the opportunity for added exposure.
9. Magazines influence Influentials®
Magazines are the medium “Influential Americans”—the one in ten consumers who control the levers of change—turn to the most for making purchase decisions and recommendations.
10. Magazines supply credibility|
Consumers trust and believe magazine advertising more than advertising in other media.
Sources: Starcom; Northwestern University Magazine Reader Experience Study; Affinity Research; How Media Measure Up; Documenting the Role of Magazines in the Mix; ROI for DTC; ROI for Kraft; Measuring the Mix; What Drives Automotive Sales; American Advertising Federation (AAF) Study; Retail Advertising and Marketing Association (RAMA) Study; Measuring Media Effectiveness; Dynamic Logic; Ephron on Media; Initiative; MRI Fall 2006; Roper; Hearst Engagement Factor Study
